The Lot - Brand Identity
About
The Lot is a community-centered organization driven by the vision of transforming mundane parking lots into vibrant, inclusive, and thriving community meeting places. I created the entire brand identity and deliverables.
Download the brand book here.
Download the brand book here.
Type
Brand Identity
Timeline
Sept-Dec 2024
Tools
Illustrator, InDesign, Figma
I created the main colour scheme, yellow and navy blue for the main brand identity. I also created 3 sub-brands; the new market square, the new music square and the new creative square, which can be used to promote different types of events.
