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Me Tieu

Hi, I am Michelle Tieu, a multidisciplinary designer obsessed with UX/UI design, service design, user experience research and designing for a better world.
Featured Work
IDENTOS | Medicaid App
UX/UI
User Research

Working in an Agile team environment, I designed an entire mobile app concept for South Carolina's Medicaid program. This concept was designed to help new recipients of Medicaid and provide them with access to their health records, insurance claims and other state benefits.

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Tools Used: Figma

IDENTOS | Navigator Menu Design
4 screens from IDENTOS product features.
UX/UI
Market Research

I designed a new responsive menu design for IDENTOS' proprietary Navigator application. The menu had to be flexible and customizable for their clients on their own CMS system.

Tools Used: Figma

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My Friend Bubba
4 screens from the Bubba app.
UX/UI
Mobile Design

My Friend Bubba, a habit-building mobile app targeted towards teens and young adults.

Tools Used: Figma, FigJam

Case study coming soon!
Women and Societal Progression
Mockup of the "Women and Societal Progression" website. Two full length webpages are shown on the left side and a monitor with the title screen is on the righthand side of the image.
RGD logo
Information Design Award Winner 2023
Data Visualization
UX/UI

Data visualization of the 2021 United Nations Sustainable Development Goals General Report of 2021. I contextualized the data under the theme of women and societal progression.

Tools Used: Figma, Adobe Illustrator

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Gotcare Onboarding Experience
A image of an old man smiling, using his phone to call someone. Text is overlaid on top: "Redesigned Gotcare Onboarding Experience". The Gotcare logo is located in the top left corner.
Service Design
Customer Experience

My team redesigned the onboarding experience for Gotcare, a platform that uses artificial intelligence to match clients to care workers in remote and underserved communities. The redesign addresses pain points in the current onboarding experience for patients and their caregivers.

Tools Used: Figma, FigJam, Adobe Premiere Pro

Case study coming soon!
The Lot
A poster is hanging in the subway. The poster has a bright yellow background. The poster text states, "we're transforming parking lots into community spaces." The logo of "The Lot" is located on the bottom left of the poster.
Publication Design
Brand Identity

Full series brand identity for The Lot, a community transformation partner. A brand book and launch campaign was developed.

Tools Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

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Stratford Festival
A photo of the series of Stratford posters, hanging from wide concrete pillars inside of a building. The camera is focused on the poster in the middle, which has the bold text, "The lady doth protest too much, methinks. La dame proteste trop, me semble-t-il."
Publication Design
Campaign Design

Identity for the 2021 Stratford Festival. A series of posters, e-tickets and a pamphlet was created to target a new young demographic.

Tools Used: Adobe Illustrator, Adobe InDesign

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